Combining three thriving business areas to enable monetisation for content providers and, ultimately, value to the end user

This paper aims to describe the benefits and business case behind the development of SAM, a federated media distribution platform based on the following three pillars: 2^nd Screen (Multi-device consumption), Content Syndication (Digital Marketing) and Social Media by combining the three aspects in a single platform that facilitates new business models on the distribution of context aware media-related information, including linked content, to the end users through their devices. SAM will serve two main scenarios, production and monetisation of contents for Content Providers and Broadcasters and contextual prosumption at the End User Side. The paper describes the process of market watching, the results of it on terms of market fitting, and its possible extension to be utilised in the application of 2^nd Screen approaches to novel areas like Education.