What the manufacturer expects from the distributor

Because I find it difficult and almost impossible to separate the responsibilities of the distributor to the manufacturer, from those of the manufacturer to the distributor, I was tempted to change the title of this paper to "The Dynamics of the Distributor/Manufacturer Relationship" — I feel very strongly that the inter-relationship makes it almost impossible to consider them as standing completely alone. We have instead a continuous, dynamic situation of cause and effect. When committed to a nation-wide distribution program, the manufacturer finds that intelligent consideration of his wants can only be undertaken in terms of their practical effect on his distributors.