Analysis of Netizens´ Behavior in the Network Public Opinion Dissemination

Through the analysis and research on the behavior of netizens´ network public opinion, the structural equation model of netizens´ public opinion behavior is constructed based on the theory of planned behavior. Model reveals the behavior of netizens´ participate in the spread of public opinion. The research will be of positive significance for how to guide the public opinion behavior of netizens.