Idea hotel: Turning conventional business hotels and hospitality facilities into creative facilities that enhance productivity in the creative generative processes of their clients

In this paper, we explore the innovation challenge of Providers of Facilities and analyze the gap between the need of their clients, especially those from the “creative class”, for meeting places that support creativity and the traditional approaches and environments offered by most hospitality businesses. A concept of transforming regular hotels and conference centres into so called “Idea Hotels” which provide the perfect “ecology” for creativity and innovation is suggested with several dimensions - the economical, technological, physical, human and methodological ones.