Applying the technology acceptance model in examining Bangladeshi consumers´ behavioral intention to use mobile wallet: PLS-SEM approach

Mobile based cash transaction services, also known as mobile wallet was first introduced by the BRAC bank in Bangladesh. Since its inception, it has been widely accepted by unbanked people of Bangladesh. This study examines consumers´ behavioral intention to use mobile wallet services in Bangladesh in terms of applying, and analyzing TAM. Total 104 respondents who were chosen randomly within the sample extent and sample frame completed the structured survey questionnaires to know the perception about the services, and the motivation to use mobile wallet. Instead of using Covariance-Based tool of Structural Equation Modeling, Partial Least Squares Structural Equation modeling (PLS-SEM) tool was employed in order to analyze data which provides evidence of the reliability and validity of the Technology Acceptance Model (TAM) in this study. The result shows that all variables of the model, except perceived ease of use, significantly affect users´ behavioral intention to use mobile wallet.