Statistical analysis of Indian e-commerce market

With the advent of the information age, e-commerce has become the hottest business trend. It offers convenience to the business organization as well as the customers. It provides affordability, anywhere, anytime service, opting to choose a wide variety of products online etc. to the customers. At the same time, business organizations acquire wider market opportunities and can reach new customers more easily. With e-commerce, more and more organizations have an online business model. They are able to offer their products directly to the customers without the brokers. The revenue of such organizations has increased many folds. But with the rise of e-commerce, security has become a critical concern. As the number of e-commerce users has increased around the world, so have the security breaches. Credit card theft, hacking, computer systems remotely, etc. is not uncommon. This research paper will focus on the growth of e-commerce in the Indian market and the security perception from both customer and organizational perspective.