Title :
Marketing in electronic commerce
Author :
Kambil, Ajit ; Kamis, Arnold ; Koufaris, Marios ; Nunes, Paul F.
Author_Institution :
Andersen Consulting
Keywords :
Business; Educational institutions; Electronic commerce; Information systems; Internet; Irrigation; Marketing management; Portals; Statistics; Testing;
Conference_Titel :
System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on
Print_ISBN :
0-7695-1435-9
DOI :
10.1109/HICSS.2002.994215
