• DocumentCode
    3796334
  • Title

    The Back Story: A Genius for Doing Good

  • Volume
    43
  • Issue
    12
  • fYear
    2006
  • Firstpage
    7
  • Lastpage
    7
  • Keywords
    "Marketing management","Research and development management","Advertising","Production","Marketing and sales","Art","Recruitment","Finishing","IEEE members","Remuneration"
  • Journal_Title
    IEEE Spectrum
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.2006.253391
  • Filename
    4025606