The marketing challenges facing engineering capital goods and technical service companies as they evolve from bricks to e-business

While real e-business is still novel, between the extremes of dot.com hype and mere e-brochures, some science and engineering concerns are being clever-technically adroit plus personally engaging-in their e-strategies to gain new business. Their competitors beware. This paper gives a description of e-business, pointing out the Internet is just one component of it. A brief guide to developing an e-business strategy is also given.