Title :
Product R&D, process R&D and market dynamics: a simulation study
Author :
Adamides, E.D. ; Stamboulis, Y. ; Malakis, T. ; Harisoulis, D.
Author_Institution :
Dept. of Mech. & Aeronaut. Eng., Patras Univ., Greece
Abstract :
This paper presents a simulation study carried out for the investigation of the dynamics of the combined development-production-selling system of a firm. Different product line management strategies were evaluated with respect to its operational results for a specified time interval. It was found that strategies that balance the intensity and timing of the development projects with the products´ life-cycles characteristics result in superior performance compared to strategies that focus on development efforts or life cycles only.
Keywords :
product development; production; research and development management; development-production-selling system; market dynamics; operational results; process R&D; product R&D; product line management strategies; Acceleration; Aerodynamics; Aerospace engineering; Aerospace industry; Chemical technology; Conducting materials; Engineering management; Product development; Research and development; Technological innovation;
Conference_Titel :
Engineering Management Conference, 2002. IEMC '02. 2002 IEEE International
Print_ISBN :
0-7803-7385-5
DOI :
10.1109/IEMC.2002.1038517
