Tolerating changes in a design psychology based web page wrapper

Author

Li, Yang ; Cui, Zhan ; Yang, Hongji ; Jiau, Hewijin C.

Author_Institution

Intelligent Systems Lab, BTexact Technol., UK

fYear

2002

fDate

2002

Firstpage

399

Lastpage

404

Abstract

We introduce an innovative approach to wrapping semi-structured web pages in order to generate structured data. Unlike other work in this area that is based on physically specifying the location of information, our approach is based on human design psychology that captures more stable features in web pages, which we believe renders a more robust result in coping with changes in the web pages. In this paper, we focus on the product advertisement domain, and a set of design psychology principles for product advertisement is presented and used to design the wrapping rules. A case study in the mobile phone advertisement domain is used to evaluate this approach.

Keywords

Internet; advertising data processing; data mining; electronic commerce; information resources; psychology; domain knowledge extraction; human design psychology; product advertisement; structured data; web page wrapper; wrapping rules; Computer science; HTML; Intelligent structures; Intelligent systems; Psychology; Relational databases; Robustness; Web pages; World Wide Web; Wrapping;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Software and Applications Conference, 2002. COMPSAC 2002. Proceedings. 26th Annual International

ISSN

0730-3157

Print_ISBN

0-7695-1727-7

Type

conf

DOI

10.1109/CMPSAC.2002.1045035

Filename

1045035