From product to business-centric organizational structures

In the past as well as today, companies very often define themselves through the products they offer to the market. However, the product offerings have changed tremendously over the last 10-20 years: while in the past, most products were tangible, i.e., hardware-defined objects, nowadays companies are dealing, very often if not mostly, with non-tangible products such as software, services or advice. Therefore, we have to ask ourselves: have all these companies also adapted their organizational structure to the new environment? We will try to resolve this mystery in the following short paragraphs by using a well-known but nevertheless pertinent example from recent technological and economic history.