Responsible corporate problem solving — A Siemens case study with TechnoWeb 2.0

A high maturity in corporate problem solving is a competitive advantage. Companies seek to use the wisdom of the crowd they have internally. One approach is to enable the employees to publish a so-called Urgent Request. For a quick and high-quality response it is helpful to distribute such an Urgent Request either to a high number of employees (broadcasting) or to target the message to those employees which have the highest probability to answer (target messaging). The first approach usually causes crowd fatigue. Therefore we focus on the target messaging approach and demonstrate how this more responsible usage of notifications can reduce the number of notifications by an order of magnitude with almost no loss of the response rate. This paper presents the real-life data of the semantic target messaging algorithm of TechnoWeb, a Siemens-internal social media platform for corporate problem solving.