DocumentCode :
389334
Title :
Does bundling add-ins help consumers?
Author :
Dewan, Rajiv ; Freimer, Marshall
fYear :
2003
fDate :
6-9 Jan. 2003
Abstract :
Third party developed software add-ins enhance the functionality of a large variety of base software such as operating systems, word processors, spread sheets, graphics software and games. Base software producers often bundle some of these add-ins in new versions of base software. This kind of bundling has come under increased scrutiny of regulators in US and Europe. We construct a model of the add-in market to show that it is possible for the consumers to benefit from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is validated with some empirical data.
Keywords :
consumer products; customer satisfaction; operating systems (computers); software packages; word processing; DOS; base software; bundled software; games; graphics software; operating systems; software add-ins; spread sheets; word processors; EMP radiation effects; Europe; Graphics; Hard disks; Manufacturing; Memory management; Operating systems; Protection; Regulators;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences, 2003. Proceedings of the 36th Annual Hawaii International Conference on
Print_ISBN :
0-7695-1874-5
Type :
conf
DOI :
10.1109/HICSS.2003.1174594
Filename :
1174594
Link To Document :
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