The effects of animated character in multimedia presentation: attention and comprehension

This present study examined the effects of animated characters and presenting voices on comprehension and attention performance in learning from a multimedia presentation. This study also investigated the effect of introversion/extroversion in learning performance and rating affected by animated character. Comprehension was affected by neither animated characters nor presenting voices. Results show that an animated character may retain learner´s attention. The presence of animated character did not increase positive attitude of participants toward the multimedia presentation.