Title :
Analysis and design of CRM DSS based on GIS
Author :
Qingling, Lu ; Wei, Zhang ; Tiening, Wang ; Qingquan, Li
Author_Institution :
Dept. of Technol. Support, Acad. of Armored Forces Eng., Beijing, China
Abstract :
This paper discusses customer relationship management (CRM) synthetic decision support system (DSS) based on GIS. Aimed at the characteristics of CRM, DSS framework combined with GIS is designed to manage customer relationship, with design principle and system analysis.
Keywords :
customer relationship management; decision support systems; geographic information systems; CRM DSS analysis; CRM DSS design; GIS; customer relationship management; decision support system; geographical information system; Computational Intelligence Society; Customer relationship management; Decision support systems; Degradation; Geographic Information Systems; Industrial relations; Information analysis; Management information systems; Marketing and sales; Resource management;
Conference_Titel :
Intelligent Transportation Systems, 2003. Proceedings. 2003 IEEE
Print_ISBN :
0-7803-8125-4
DOI :
10.1109/ITSC.2003.1252022
