Title :
Behavioral Targeting: A European Legal Perspective
Author :
Zuiderveen Borgesius, Frederik
Author_Institution :
Univ. of Amsterdam, Amsterdam, Netherlands
Abstract :
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don´t want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
Keywords :
Internet; Web sites; advertising; consumer behaviour; government policies; Do Not Track standard; European law; European policy developments; Internet; World Wide Web Consortium; behavioral targeting; behaviorally targeted advertising; online profiling; personal information; Behavioral science; Consumer behavior; Consumer protection; Market opportunities; Marketing and sales; Targeting; Do Not Track; behavioral targeting; cookie; data protection; law; personal data; privacy; profiling;
Journal_Title :
Security & Privacy, IEEE
