Recognition and participation in a virtual community

Although recognition counts among the numerous factors that contribute towards the success of virtual communities, it has received little attention in both academic and practitioner studies. Adopting the theory of information sharing as the conceptual foundation, this interpretive case study examines the effect of recognition on participation in a virtual community for academic dress. Results indicate that there exist three different forms of perceived recognition in a virtual community, namely identity, expertise and tangible recognition. The study also highlights that a link exists across these forms of recognition, their effects, and participation. Implications for community organizers and researchers are discussed.