The customer as co-designer: how to master mass cusiomization´s most demanding challenge

Author

Piller, Frank T.

Author_Institution

Technische Universitaet Muenchen

fYear

2003

fDate

27 Feb. 2003

Firstpage

42522

Lastpage

42526

fLanguage

English

Publisher

iet

Conference_Titel

Mass Customization: Turning Customer Differences into Business Advantages, IEE Seminar on (Digest No. 2003/10031)

Conference_Location

IET

Type

Filename

1301656

Link To Document