Title :
Analysis of visual information recognition in Web site viewing
Author :
Ishikawa, Takao ; Kobayashi, Kazuyuki ; Watanabe, Kajiro
Author_Institution :
Dept. of Syst. & Control Eng., Hosei Univ., Tokyo, Japan
Abstract :
For Internet advertisements, it is important to know which area of the screen is most suitable for contents to be easily recognized by users. The purpose of this study was to analyze the difference between users´ watching areas for a given Web site. In order to analyze users´ viewing areas, we used an eye-mark recorder measuring viewpoint behavior.
Keywords :
CCD image sensors; Internet; Web sites; advertising data processing; user interfaces; Internet advertisements; Web site; eye-mark recorder measuring viewpoint behavior; visual information recognition;
Conference_Titel :
SICE 2003 Annual Conference
Conference_Location :
Fukui, Japan
Print_ISBN :
0-7803-8352-4
