DocumentCode :
423124
Title :
Discovering Web usage patterns by mining cross-transaction association rules
Author :
Chen, Jian ; Yin, Jian ; Tung, Anthony K H ; Liu, Bin
Author_Institution :
Dept. of Comput. Sci., Zhongshan Univ., Guangzhou, China
Volume :
5
fYear :
2004
fDate :
26-29 Aug. 2004
Firstpage :
2655
Abstract :
Web usage mining is the application of data mining techniques to large Web log databases in order to extract usage patterns. However, most of the previous studies on usage patterns discovery just focus on mining intra-transaction associations, i.e., the associations among items within the same user transaction. A cross-transaction association rule describes the association relationships among different user transactions. In this paper, the closure property of frequent itemsets is used to mining cross-transaction association rules from Web log databases. An approach and algorithmic framework beads on it is designed and analyzed.
Keywords :
Web sites; data mining; Web log databases; Web usage pattern discovery; cross transaction association rules; data mining techniques; intra transaction association rules; Algorithm design and analysis; Application software; Association rules; Computer science; Data mining; Drives; Electronic mail; Itemsets; Pattern analysis; Transaction databases;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Machine Learning and Cybernetics, 2004. Proceedings of 2004 International Conference on
Print_ISBN :
0-7803-8403-2
Type :
conf
DOI :
10.1109/ICMLC.2004.1378232
Filename :
1378232
Link To Document :
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