Colors and Kansei

In this paper human Kansei to colors is studied investigating the relation between colors of food and feelings of tastiness of food. This study aims at an approach to Kansei marketing perceiving the meal market. It is important for meal marketing to take consumer´s Kansei into consideration since consumer´s choice of foodstuff is much influenced by human Kansei. What we feel tasty to food is not related to only the sense of eating but also the sense of smell, sight, touch, hearing, etc., and especially the sense of sight is the most delicate sense organ compared with other sense organs of human body. Here the colors of the surface of food are perceived and it is studied how we feel tasty to food depending on the colors of the surface of food