Abstract :
To thrive, a magazine has to publish articles of intense interest to its readers. The alternative is irrelevance, followed by extinction. But is there anything else a magazine should do? Well, if you??re talking about a magazine published by an association, you might reasonably expect it to dispense news about the association??important decisions by its governing boards, election results, recent achievements of its high-flying members, a calendar of upcoming conferences, perhaps a column written by its top officer.
