The perceived role of automatic content recognition systems in the production of personalised audio-visual media

The requirements for automatic content recognition are often drawn from security applications or from applications related to video or image libraries. As practices and cultures in audio visual media productions develop, the opportunities for using content-recognition systems change, but there is little published on what the specific needs of this industry are perceived to be. This paper describes a systematic approach taken to determine the perceived needs of the media industry based on a deep understanding of both the production workflow and the capabilities of content recognition systems. The results include a ranked list of the perceived usefulness of different capabilities and a better qualitative understanding of where, in the production workflow, such capabilities offer potential value.