The Economic Value of User-Controllable Internet Speed Service

Author

Key, Young-Min ; Kwon, Jung-A ; Lee, Inkyu ; Han, Sang-Chul ; Lee, Jee Hyung

Author_Institution

Electron. & Telecommun. Res. Inst., Daejeon

Volume

1

fYear

2007

fDate

12-14 Feb. 2007

Firstpage

331

Lastpage

336

Abstract

The Internet service market in Korea has reached the mature stage. This means that it is difficult for the ISPs to increase the revenue through brining new subscribers. According to the market survey, Internet users recognize that fee and speed are the most important factor among the attributes of Internet service. Therefore we suggest user-controllable Internet speed service (UCISS), which enables subscribers to control the Internet speed and charge the fee on an hourly rate. We will explain about the structure and operating process of UCISS. Contingent valuation method (CVM) is employed to analyze the value of UCISS.

Keywords

Internet; Internet service market; Korea; contingent valuation method; user-controllable Internet speed service; Broadband communication; Cable TV; Commercialization; Consumer electronics; Cost accounting; DSL; IP networks; Telecommunications; Velocity measurement; Web and internet services; CVM; Contingent Valuation Method; Internet Service; Internet Speed;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Communication Technology, The 9th International Conference on

Conference_Location

Gangwon-Do

ISSN

1738-9445

Print_ISBN

978-89-5519-131-8

Type

conf

DOI

10.1109/ICACT.2007.358366

Filename

4195145