Title :
Research on Evaluation of E-Commerce WebSites Based on Linguistic Ordered Weighted Averaging Operator
Author :
Liu, Peide ; Hu, Ruishan
Author_Institution :
Shandong Econ. Univ., Jinan
Abstract :
Along with the development of network economy, the E-commerce becomes a very popular and innovative business model which has bright prospect. How to evaluate those E-commerce Websites equitably and objectively becomes a problem that both customers and Website investors pay close attention to. This paper introduced an E-commerce Websites evaluation system and then proposed a method to evaluate E-commerce Websites based on LWD (linguistic weighted disjunction) and LOWA (linguistic ordered weighted averaging) operator. This method is practical and feasible.
Keywords :
Web sites; electronic commerce; linguistics; E-commerce Websites; innovative business model; linguistic ordered weighted averaging operator; linguistic weighted disjunction; network economy; Costs; Data mining; Electronic commerce; Fuzzy sets; Fuzzy systems; Humans; Information analysis; Information management; Network synthesis; Open wireless architecture;
Conference_Titel :
Knowledge Discovery and Data Mining, 2008. WKDD 2008. First International Workshop on
Conference_Location :
Adelaide, SA
Print_ISBN :
978-0-7695-3090-1
DOI :
10.1109/WKDD.2008.105
