DocumentCode
475680
Title
Research on the Evolution of Corporate Culture Based on Naming Game
Author
Pan Xiang-dong ; Yang Jian-mei ; Jian-yong, Feng
Author_Institution
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou
Volume
1
fYear
2008
fDate
3-4 Aug. 2008
Firstpage
659
Lastpage
663
Abstract
In this paper, we research on the evolution of corporate culture under the framework of complex adaptive system theory, adopting naming game which is a new language dynamics model. The authors find out that corporate culture is viscous, which is hardly changed when personnel of a company are influenced by exotic culture. Moreover study indicates the managers play a very important role in the reformation of corporate culture.
Keywords
adaptive systems; corporate modelling; game theory; personnel; system theory; complex adaptive system theory; corporate culture evolution; language dynamics model; naming game; personnel; Adaptive systems; Business communication; Communication system control; Energy management; Game theory; Power generation economics; Power system economics; Power system management; Technology management; Vocabulary; Corporate Culture; Evolution; Naming Game; Scale-free;
fLanguage
English
Publisher
ieee
Conference_Titel
Computing, Communication, Control, and Management, 2008. CCCM '08. ISECS International Colloquium on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3290-5
Type
conf
DOI
10.1109/CCCM.2008.258
Filename
4609595
Link To Document