Title :
Study on Customer Knowledge Integration Based on New Products Development
Author_Institution :
Sch. of Manage., Northwestern Polytech. Univ., Xi´an
Abstract :
Customer knowledge has increasingly been recognized within marketing as a significant resource, and it is the base of successful new product development. This paper analyzes the meaning and classification of customer knowledge, discusses the process of customer knowledge integration based on new product development, and then polices of customer knowledge integration for new product development to be successful.
Keywords :
customer relationship management; product development; customer knowledge integration; marketing; product development; Data mining; Demography; Documentation; Humans; Internet; Knowledge management; Marketing management; Product development; Resource management; Technology management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.2568
