Research on Web-Based Marketing Decision Support System

The tendency of modern enterprise marketing is to use network. The modern enterprise must meet the contemporary marketing´s need to establish marketing decision support system (MDSS) that base on network behavior, namely WMDSS. It uses the browser/server structure to design WMDSS logical organization. WMDSS is constituted by client side, Web server and database server, and increased the function of person-person interaction and the coordination decision function. The system database is used three skeletons that composed of the client-side, the Web server and the application server. The model warehouse has used Konsynski´s three-base-structure.