Title :
The experience service interaction management research based on the customers´ individuation
Author :
Tong, Lili ; Li, Xiaowen
Abstract :
The trend of the world economy jointing to be a whole body enlarges our choosing range. The attraction of the commodity and the service themselves weakens. More and more people turn to care their potential feelings from the service process. But the standardization of the commodity and the service obliterates the individual taste. The experience service interaction is necessary to be in fashion. This paper will discuss what the experience service interaction is and how to manage it scientifically.
Keywords :
customer services; globalisation; industrial economics; service industries; commodity standardization; customer individuation; information technology; service enterprises management; service interaction management research; world economy; Communications technology; Education; Facial features; Information management; Information technology; Mobile communication; Standardization; Technological innovation; Technology management; Turning; customers¿ individuation; experience; service interaction management;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4686354
