Title :
Research on mining algorithm of frequent access path of e-commerce users
Author :
Xu, Weiyang ; Zhang, Zhenji ; Zhou, Shidong
Author_Institution :
Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing
Abstract :
To meet users´ needs to the utmost, providing immediate and active information services becomes the most important issue in the development of e-commerce. The paper does some algorithm research on Web log from the perspective of Web usage mining, and gets the result Sets of user frequent Access Path. The paper firstly collects log records for analysis from the Web server, and cleans and tidies the log records, and then forms the user´s session or affair document for data mining services; finally, through the mining algorithms defined, the paper gets the table of all user frequent access paths, thus to provide support to the personalized services of e-commerce enterprises.
Keywords :
Web sites; data mining; electronic commerce; Web log; Web usage mining; active information services; data mining; e-commerce enterprises; mining algorithm; Algorithm design and analysis; Contracts; Data mining; File servers; Filters; HTML; Portals; Research and development management; Web pages; Web server; Data Mining; E-commerce; Frequent Access Path;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4686387