Title :
Building trust in business-to-business electronic marketplaces
Author_Institution :
Renmin Univ. of China, Beijing
Abstract :
Although the concept of trust has been studied in many areas, the trust building strategies of business to business electronic marketplaces are not well studied. This paper analyzed the impact of B2B EMs on trust, and proposed a three dimensional trust building strategy for EMs, including inter-organizational trust between intermediaries and participants, between buyers and sellers, and man machines trust between precipitants and servers. This paper has important managerial implications for B2B EM operators.
Keywords :
electronic commerce; security of data; business-to-business electronic marketplaces; inter-organizational trust; three dimensional trust building strategy; Certification; Companies; Consumer electronics; Costs; Electronic commerce; Investments; Man machine systems; Risk analysis; Supply chains; Switches; B2B electronic marketplaces; Inter-organizational trust; man machine trust;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4686488
