Title :
Oracle Marketing: Killer Ads
Abstract :
Rick Bennett was Oracle´s one-man ad agency from 1984 to 1990 as it grew from $15 million to $1 billion in sales. Bennett chronicles the company´s approach to advertising, some of its more successful and controversial ads, and his experiences working personally with Larry Ellison.
Keywords :
advertising; relational databases; Bennett chronicles; advertising; oracle marketing; Advertising; Companies; Database systems; Ellison, Larry; History; Marketing and sales; Larry Ellison; Oracle; advertising; history of computing; relational database management systems;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2013.22
