Title :
World Class Customer Information on the Tube
Author_Institution :
London Underground Ltd., London
Abstract :
Having a centralised provider of information allows for consistency and delivering a single message, customers seek information which is relevant to them and is given when they can do something about it, world class customer information moves beyond needs and addresses wants.
Keywords :
customer services; information retrieval; railway industry; customer information; information provider; railway industry;
Conference_Titel :
Railway Customer Information Systems, 2008 IET Seminar on
Conference_Location :
York
Print_ISBN :
978-1-84919-006-0