A study of the adoption of self-service technologies by consumers in convenience stores

The emerging self-service technologies (SSTs) make people´s daily life become more and more convenient. The users´ attitude toward and requirements about the SST also become diversified due to its widely applicable domains. This research aims to establish a model for investigating the factors that will affect the adoption of SST by consumers of convenience stores. Based on the technology acceptance model and prior research, a hypothesis model was built, and then was validated through an advanced statistics tool - structured equation model. The findings can guide the designers of the corresponding equipments and software to create a friendly and efficient environment for service consumers.