Title :
Online shopping behavior model: A literature review and proposed model
Author :
Chung, Soo Yeon ; Park, Cheol
Author_Institution :
Dept. of Digital Manage. Grad. Sch., Korea Univ.
Abstract :
In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior. We collected 47 studies and classified them by variables used. Some critical points were found that research framework, methodology, and lack of cross-cultural comparison, etc So we developed a cross-cultural model of online shopping including shopping value, attitudes to online retailer´s attributes and online purchasing based on the integrated V-A-B model.
Keywords :
behavioural sciences computing; electronic commerce; retailing; integrated V-A-B model; online purchasing; online retailer attributes; online shopping behavior model; online shopping literatures; Analysis of variance; Atmospheric modeling; Consumer behavior; Electronic commerce; Information analysis; Marketing and sales; Marketing management; Predictive models; Psychology; Web and internet services; Consumer behavior Casual Model; Internet Shopping; Online Purchase; Online Shopping; Online Shopping Behavior; Online shopping adoption; V-A-B(Value-attitude-behavior) Model; e-Commerce; e-Tailer;
Conference_Titel :
Advanced Communication Technology, 2009. ICACT 2009. 11th International Conference on
Conference_Location :
Phoenix Park
Print_ISBN :
978-89-5519-138-7
Electronic_ISBN :
1738-9445
