DocumentCode
491819
Title
Factors affecting the switching intention of IPTV subscribers
Author
Yoo, Jaeheung ; Choi, JunKyun ; Kim, Soohyung ; Yang, Jinhong ; Jong, Sanggug
Author_Institution
Inf. & Commun. Univ.
Volume
02
fYear
2009
fDate
15-18 Feb. 2009
Firstpage
966
Lastpage
968
Abstract
This study aims to find the factors affecting the switching intention of IPTV subscribers. Through literature reviews covering characteristics of IPTV service and theories related to the switching costs, 14 measure items were found. A survey was conducted for empirical test. By online survey 100 sample data were collected and used for analysis. As a result, the factors, such high resolution, diversity of content, reliability of service, and brand, affecting the attractiveness and service quality of IPTV were significantly deterring the switching intention of current IPTV subscribers.
Keywords
IPTV; telecommunication switching; IPTV subscribers; empirical testing; service reliability; switching cost; Communication switching; Companies; Costs; IPTV; Pricing; Stability; Switches; Telecommunication switching; Testing; Web and internet services; Alternative Attractiveness; IPTV; Regression; Switching Cost; T-test;
fLanguage
English
Publisher
ieee
Conference_Titel
Advanced Communication Technology, 2009. ICACT 2009. 11th International Conference on
Conference_Location
Phoenix Park
ISSN
1738-9445
Print_ISBN
978-89-5519-138-7
Electronic_ISBN
1738-9445
Type
conf
Filename
4809575
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