DocumentCode
493609
Title
Pilot Research about Chinese Users´ 3G Adopting Intention
Author
Chen, Chih-Chung ; Liu, Matthew Tingchi
Author_Institution
Coll. of Journalism & Commun., Jinan Univ., Guangzhou
Volume
2
fYear
2009
fDate
7-8 March 2009
Firstpage
67
Lastpage
71
Abstract
The third generation mobile communication might be one of the most powerful communication technology nowadays. However, it is confronting its promotion bottleneck. By using diffusion of innovation theory, this study aims to examine the factors influencing userpsilas adopting intention toward 3G communication. Result shows only ldquotechnology clusterrdquo is significantly related to adoption intention among four variables examined in this study.
Keywords
3G mobile communication; 3G adopting intention; Chinese users; technology cluster; third generation mobile communication; 3G mobile communication; Communications technology; Computer science; Computer science education; Educational technology; Mobile communication; Mobile handsets; Multiaccess communication; Streaming media; Technological innovation; 3G communication; diffusion of innovation; lifestyle; technology cluster;
fLanguage
English
Publisher
ieee
Conference_Titel
Education Technology and Computer Science, 2009. ETCS '09. First International Workshop on
Conference_Location
Wuhan, Hubei
Print_ISBN
978-1-4244-3581-4
Type
conf
DOI
10.1109/ETCS.2009.277
Filename
4958991
Link To Document