Title :
Pilot Research about Chinese Users´ 3G Adopting Intention
Author :
Chen, Chih-Chung ; Liu, Matthew Tingchi
Author_Institution :
Coll. of Journalism & Commun., Jinan Univ., Guangzhou
Abstract :
The third generation mobile communication might be one of the most powerful communication technology nowadays. However, it is confronting its promotion bottleneck. By using diffusion of innovation theory, this study aims to examine the factors influencing userpsilas adopting intention toward 3G communication. Result shows only ldquotechnology clusterrdquo is significantly related to adoption intention among four variables examined in this study.
Keywords :
3G mobile communication; 3G adopting intention; Chinese users; technology cluster; third generation mobile communication; 3G mobile communication; Communications technology; Computer science; Computer science education; Educational technology; Mobile communication; Mobile handsets; Multiaccess communication; Streaming media; Technological innovation; 3G communication; diffusion of innovation; lifestyle; technology cluster;
Conference_Titel :
Education Technology and Computer Science, 2009. ETCS '09. First International Workshop on
Conference_Location :
Wuhan, Hubei
Print_ISBN :
978-1-4244-3581-4
DOI :
10.1109/ETCS.2009.277
