Research on Fitness Exercises´ Promotion with Multi-Agent Simulation

On the impact of chinapsilas economic development, people are more interesting in Fitness Exercises Fitness exercises have already become a growing movement for a personpsilas the demand during leisure time. Fitness exercises are just like products for people, because they also can satisfy peoplepsilas demand. People do fitness exercises just like consuming the product. So it is useful to use product diffusion theory to study fitness exercises. Computer simulation models are more and more imported into social science, and by now, multi-agent simulation is very common in social science research. It is a simulation way on micro level to study the whole. In this paper, it is discussed the clubspsila fitness exercisespsila promotion, and it is analyzed their diffusion based on a multi-agent simulation model. By repeat experiments, it is discussed three major factors, that is advertising, word of mouth and duration, in fitness diffusion process, and it is also advised the clubspsila strategies.