Title :
Analysis on Market Characteristics and Competition Strategy of Online Games in China
Author :
You, Xiaobo ; Shan Zou ; Zhong, Junjie
Author_Institution :
Coll. of Liberal Arts, Fujian Normal Univ., Fuzhou, China
Abstract :
The market of online game is specified with network externalities, we analyze the market characteristics of it in China from the view of network economic; furthermore, we put forward the predominant strategy as well as the strategies to influence expectation of consumer, to increase number of users and to lock-in. The proposition of these strategies and the corresponding analyses are of practical significance to promote the online game industry in China.
Keywords :
computer games; competition strategy; market characteristics; network economic; network externalities; online games; Art; Computer networks; Dispersion; Educational institutions; Electronic commerce; Game theory; IP networks; Internet; Security; Toy industry; lock-in; market characteristic; online game; predominant strategy;
Conference_Titel :
Electronic Commerce and Security, 2009. ISECS '09. Second International Symposium on
Conference_Location :
Nanchang
Print_ISBN :
978-0-7695-3643-9
DOI :
10.1109/ISECS.2009.91
