The Kansei Research for MMFs Pattern of Product

For the problem of perceptual cognition about current products modeling features singly, this paper proposes a layered general deconstruction method to obtain all multi-dimensional modeling features (MMFs) by deconstructing the product´s components as human interface elements (HIEs) from the angle of multi-sense channels. Then it establishes a Kansei Engineering (KE) model between products´ MMFs and emotions based on the consumer-oriented experiments. By comparing analytical results of the comparative experiment, it points out that to cognize the MMFs simultaneity agrees with human cognitive characteristics, is an effective way to optimize the performance of the Kansei Engineering model and effectively solve the problem of perceptual cognition about products modeling features singly.