• DocumentCode
    507563
  • Title

    The Study of Retailer Decision Using Matlab

  • Author

    Zhao, Jinshi ; Huo, Jiazhen

  • Author_Institution
    Coll. of Econ. & Manage., Tongji Univ., Shanghai, China
  • Volume
    1
  • fYear
    2009
  • fDate
    Nov. 30 2009-Dec. 1 2009
  • Firstpage
    422
  • Lastpage
    425
  • Abstract
    Study of marketing usually assumes demand distribution function with fixed parameters. But in practice the demand function is affected by the decision variables of marketing strategy. So we focus on this practical problem. And we verify our model using practical data and numerical study with Matlab.
  • Keywords
    marketing; mathematics computing; numerical analysis; retailing; Matlab; decision variables; demand distribution function; marketing strategy; retailer decision; Advertising; Costs; Distribution functions; Educational institutions; Knowledge acquisition; Knowledge management; Manufacturing; Mathematical model; Pricing; Supply chains; advertising; consumer behavior; pricing; supply chain;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Knowledge Acquisition and Modeling, 2009. KAM '09. Second International Symposium on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-0-7695-3888-4
  • Type

    conf

  • DOI
    10.1109/KAM.2009.300
  • Filename
    5362133
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=507563