The Evolutionary Analysis of Trust Mechanism in the Industrial Cluster Based on Social Network

Trust as a special kind of social relationship for firms has an important effect on the formation of industrial cluster and its cultivation of competitive advantage. Trust in the industrial cluster is different from it in the general organization, it is a trust based on network. Therefore, social network analysis and state transfer equation in probability theory were used for establishing the nonlinear dynamic model of trust relationship state transfer among enterprises in this paper, and then we analyzed the dynamic evolutionary characteristics of trust relationship in the enterprise network formed by industrial cluster with simulation, and we got some important conclusions which are coincided with the development of actual industrial cluster.