Strategic Marketing: A Market Driving Operation Philosophy

The necessity of introducing a kind of market driving operation philosophy, used to establish long-term competition advantages, is recognized by more and more corporations. Strategic marketing, putting the marketing decision-making at the corporate level, can provide a good method. While there is no unified understanding about the definition and the nature of strategic marketing in academia, it is necessary and meaningful to explore this problem. This is a conceptual paper looking at the essence of strategic marketing. It discusses such issues as the definition of strategic marketing, differences between strategic marketing and marketing, differences between strategic marketing and marketing strategy, the theory structure of strategic marketing.