Title :
An Empirical Study of Customer Individual Innovation Behavior on Service Industry
Author :
Xu, Feng ; Ruoyu, Lu ; Lei, Peng
Author_Institution :
Univ. of Electron. Sci. & Technol., Chengdu, China
Abstract :
This empirical study explores the structure of customer individual innovation behavior (CIIB) of Chinese service industry. According to the theory of individual innovation behavior(IIB) and the specific characteristics of customer involved in service innovation, we develop the CIIB scale. Exploratory factor analysis (EFA) of data from a sample of 242 customers shows that CIIB has there dimensions: "generation" and "research," ¿ application "; confirmatory factor analysis (CFA) of data from an-other sample of 484 customers further confirms the scales\´ factorial validity. Generation is positively related to both the research and application; research is positively related to application.
Keywords :
consumer behaviour; customer services; innovation management; service industries; CIIB scale; China; confirmatory factor analysis; customer individual innovation behavior; exploratory factor analysis; service industry; service innovation; Construction industry; Consumer electronics; Data analysis; Electronics industry; Industrial electronics; Industrial engineering; Information management; Innovation management; Production; Technological innovation; customer; individual innovation behavior; service;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.232
