Title :
Evolutionary Game Analysis on Attitudinal Commitment Behavior in Business Relationships
Author :
Xu Zhi-ying ; Li Cong-dong
Author_Institution :
Manage. Sch., Jinan Univ., Guangzhou, China
Abstract :
The paper establishes an evolutionary game model of attitudinal commitment behavior in business relationship by using evolutionary game theory, and analyses the main influencing factors of attitudinal commitment behavior. Also it explains the relationship of attitudinal commitment behavior and the influencing factors such as indirect relationship value, risk level and relationship investment.
Keywords :
game theory; attitudinal commitment behavior; business relationships; evolutionary game analysis; indirect relationship value; level relationship investment; main influencing factors; Bonding; Conference management; Costs; Economic forecasting; Engineering management; Game theory; Information management; Innovation management; Investments; Logic; Attitudinal Commitment; Business Relationship; Evolutionary Game;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.217
