Title :
Network Marketing Platform Constructing Based on IPTV under Electronic Commerce Environment
Author_Institution :
Sch. of Econ. & Manage., Zhongyuan Univ. of Technol., Zhengzhou, China
Abstract :
Internet Protocol television (IPTV) is a new interactive services technology, which combines television network, telephone network and the Internet together. Using IPTV platform to carry out network marketing can provide customers with more convenient, real-time and quality services, can enhance strength and advantages in the future competition. In this paper, a network marketing platform is built based on IPTV, which is implemented successfully in the tobacco industry.
Keywords :
IPTV; electronic commerce; interactive systems; telecommunication networks; tobacco industry; IPTV; Internet protocol television; electronic commerce environment; interactive services technology; network marketing model; quality services; telephone network; tobacco industry; Companies; Costs; Electronic commerce; IP networks; IPTV; Information services; Internet; Marketing and sales; TV; Web sites; Constructing; IPTV; Network Marketing model; tobacco industry;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.258
