The Key Effect Factors of the First-line and Middle Manager IT Usage Intention

Enterprises invest in information system with the expectation that it will contribute to performance, and members of the organization must use information system for it to make a contribution. However, first-line and middle Managers´ resistance to change and unwilling to use information systems have become the bottleneck in IT application. In this paper, the key effect factors of the first-line and middle manager IT usage intention are analyzed by conducting the structural equation model with the sample size of 321. The results show that user attitude has important effect on the first-line and middle manager IT usage intention. Attitude is the mediator between the perceived usefulness and the intention, and attitude is also the mediator between the perceived ease of use and the intention. Perceived usefulness is the mediator between the perceived ease of use and the attitude. The paper provides explanations to the results, discusses the practical implications of the findings and suggests directions for future research.