Application Research of Data Mining in Travel Agency´s Customer Relationship Management

Author

Xie, Hai Ying ; Tang, WenJing

Author_Institution

Software Coll., Shenyang Normal Univ., Shenyang, China

Volume

1

fYear

2009

fDate

28-30 Oct. 2009

Firstpage

464

Lastpage

467

Abstract

CRM can enable the enterprise to enhance greatest the satisfaction degree and loyalty degree of customer through the effective integrating the human resources, the operation flow and the specialized technology. The data mining technology is playing the very essential role in the CRM implementation. This article introduced the CRM and the data mining technology, and constructed the frame of travel agency CRM based on data mining aimed at the travel agency industry, and focused on the using of data mining technology in the travel agency customer relationship management.

Keywords

customer relationship management; customer satisfaction; data mining; travel industry; customer loyalty degree; customer satisfaction degree; data mining; human resource; travel agency customer relationship management; Aerospace industry; Costs; Customer relationship management; Customer service; Data analysis; Data mining; Educational institutions; Industrial relations; Information technology; Marketing and sales; Customer relationship management; Data mining; Data warehouse; Travel agency;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Science and Engineering, 2009. WCSE '09. Second International Workshop on

Conference_Location

Qingdao

Print_ISBN

978-0-7695-3881-5

Type

conf

DOI

10.1109/WCSE.2009.711

Filename

5403231