Creation of customer value innovation with refined service: Taking ABC life logistics company in Taiwan as an example

This study aimed to discuss how to incorporate the concept of customer value and value innovation in life logistics services by case study, and redefined and developed an innovative service business strategy model in life logistic companies. The results provide a business model with three stages (preparation, construct model, and construct strategy). The value innovation of life logistics companies is based on customer-oriented concepts, including three operational directions, which are business operational beliefs, integrated information systems, high-quality service teams and mechanisms. With regard to the promotion of value innovation, a market gap must be recognized first, and after defining its position, a value innovation service model and executive strategy are further constructed. In the innovative process, three key success factors (conceptual innovation, 3C technology, and precise position) should be the bases to fully support and fulfill innovative service, and achieve value innovation.